Blue Ivy Shows Out in Beyoncé’s ‘Icy Park’ Campaign

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Blue Ivy Carter steals the spotlight once again.

Beyoncé and JAY-Z’s daughter makes a surprise appearance in the latest adidas x Ivy Park campaign. As part of the Icy Park launch, 9-year-old Blue and her mother model matching outfits from the alpine-inspired collection, which includes apparel, footwear, and accessories. The pint-sized superstar shows out in a printed parka and track pants, while swinging her hair and flashing the peace sign in a pair of brown latex pants and face mask.

Tina Knowles-Lawson reposted the video and gushed over her model granddaughter. “My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park,” she wrote.

According to Mama Tina, Blue was not originally supposed to take part in the shoot. “She inserted herself into this shoot . No she was not supposed to be in it !” she said. “She was just hanging out and got dressed and I guess she said ‘I’m not gonna tell you what I could do I’m gonna show you’ I love that aggressive spirit My Blue Blue!!!!”

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A post shared by Tina Knowles (@mstinalawson)

Gucci Mane, Hailey Bieber, and Kaash Paige also star in Beyoncé’s Icy Park campaign, along with models Akesha Murray, Shi Gray, and Kyla Coleman.

The new collection, which features gender-fluid silhouettes with sizes ranging from XS to 4XL, drops Feb. 19 at 4 p.m. ET.

BLUE IVY FOR ICY PARK OMG pic.twitter.com/N2BHtdj3SE

— ˣ⁴ IS GETTING 80/20 (@ungodlyalexis) February 17, 2021

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